🎧
HOW IT’S DONE👇🏻
A Case Study: Madison Tinder.
Madison
Tinder
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Launch a podcast, connect with her community, have deep conversations
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~ Customize the launch
~ Manage production so she can record & walk away
~ Pivot it into a whole new vibe considering her passions and Human Design type -
Podcast collabs, networking opportunities, sales and connections within her community, becoming a chart topping long term podcast host
THE CONTEXT
A Halloween launch
As our very first podcast client ever 🤎 we worked with Madison to customize everything leading up to launching her podcast from cover art, to music, to editing her episodes/trailer, new graphics and create a launch plan.
The Soulful Social Podcast launched on October 31, 2019.
We continued to support Madison by managing the show weekly, so she could focus on recording conversations with guests and pour into her listeners. We covered everything from editing episodes, to strategically pulling powerful quotes, and writing skimmable show notes packed with keywords for SEO.
Steady growth & support
We logged Madison’s show making steady growth through reading endless raving reviews, watching download numbers, and saw a rapid increase after about 6 months from launch.
Strategically prioritizing booking conversations with other collegues and having them also promote the show, opened doors for her to do podcast swaps, collabs, and network.
— which gave her another form of ROI.
We continued to support Madison so she could “record and walk away”, we evaluated which episode “themes” performed best for her and looked at what her listeners were saying about the content to make suggestions about future episodes.
A re-brand, re-alignment,
& re-launch
Madison is multi-passionate and a Mani-Gen in Human Design. We took note of that when supporting her with strategy because it’s aligned for her to explore lots of passions and change things up often.
After 2+ years, the podcast started feeling a little stale she decided it needed a pivot and a little * magic *.
To help Madison feel less boxed-in by her business-focused show, we created a new strategy and relaunched it.
The show now centered around having conversations about multiple passions — and multiple topics, got a facelift, and new messaging in her intro, outro, show description. We even changed the day and time of day we release episodes.
Freedom to express her
multi-passions
With a whole new strategy and vibe for her podcast, we were able to create the feeling of Madison and her listeners pouring a glass of wine after a long day and unwinding with deep conversations with each other and other creatives.
Since shifting the show, she describes having a podcast as “changing her business” and making her a better speaker, communicator and given her opportunities to connect with other people.
Her only regret is wishing she started sooner. 😏
“I REVAMPED my podcast. The vibes? Talk about WHATEVER I WANT. Gosh...it’s so freeing.”
“Podcasting. This right here CHANGED my business.”
“Working with Erin has been an unforgettable experience. She helped me launch a podcast which was a DREAM. The launch was SO smooth and so easy with her help. Now each month she helps with editing and producing my podcast WEEKLY which is a huge help for me. She responds in a timely manner and she is so easy to work with. I highly Recommend working with her for ANY of your podcast needs. She’s the best!”
~ Madison Tinder